Podcasting Blowing Up!
Feedburner reports that Podcasting is growing by leaps and bounds (at least from the feeds that they service). Rick Klau, VP of Businness Dev. for Feedburner reports on his blog the interesting fact:
In May, 2005, we managed about 6,000 podcast feeds – today that number is well over 45,000 feeds. What’s particularly intriguing about that number is that there are just 44,000 radio stations worldwide (AM, FM and shortwave). It’s a cool milestone, as the media landscape continues to shift…while radio audiences have been declining for years, podcast audiences are growing almost 20% per month.
Yeah, that is amazing. I’ve only recently got into podcasting. Mostly as a listener, but I’ve dabbled in creating a show as well. Maybe someday I’ll produce one for The 21st Floor. My new iPod Video helped get me to listen to podcasts. iTunes just makes it so dirt simple. Subscribe, listen, and remove once done.
Of course podcasting has no sign of slowing down. The “un-label” is being created by Adam Curry and Podshow looks to bring everyone new ways of monetizing on podcasts. Big sponsors like Earthlink and GoDaddy see the value and have jumped on board with this new medium. Yes, the record labels and radio stations have something to be worried about because ad dollars are going to be shifted from MSM to independent producers.
Realizing that podcasting is not just for independent radio shows, the legal profession sees this as an educational tool to provide CLE for either on-demand or self-study. You can check out my article on the subject at LLRX in my monthly column.
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