A Company Who "Get's It:" Dow Jones & Company
I’ve started off this new Web site with commenting on what I call the “Get It” factor. I will be adding a new starting a new segment of From the 21st Floor called Companies Who “Get It”. Here I will highlight companies who I think are adjusting their businesses to reflect the power of the Internet and how it affects their core business.
Dow Jones & Company is kicking off this segment. The New York Times is reporting that Dow Jones is planning on merging their print and online operations and putting L. Gordon Crovitz at the helm of the new division.
“The Internet will not mean the end of the print medium,” Mr. Crovitz wrote in a memo yesterday. “But as people have many more choices about how, when and where they get their news, established media such as newspapers must adapt; we will be the first to adapt by developing a newspaper for this digital age.”
NYTimes.com article Dow Jones Plans to Merge Online and Print Divisions
Well Said Mr. Crovitz. We do have choices on how we get our news and information. I personally rarely ever pick up a print newspaper anymore. It is done all online and through a news aggregator. I know I’m not alone and I can assume the numbers will pick up as RSS, WiFi (or WiMAX), and Web friendly devices become more mainstream.
Now, some of this change comes with the fact that newspapers are driven by advertising dollars and that indeed is a major factor in putting these divisions together. Merging the advertising department will allow better cross-segmentation and reach for advertisers and newspapers like the Wall Street Journal and Barons, and MarketWatch.
It will be interesting to see how much Dow Jones will take advantage of their Web offering. They are already unique in the fact that they are able to charge a heafty entry fee for the Journal Online. Will RSS play an important part in distribution? Will they find a way to develop private feeds based on a subscription? The possibilities are endless for a company like Dow Jones who is a leader in delivering business news.
Quick Vote
Loading ...
