Justia’s blog has some good tips on how to improve your law firm’s Web site. I think these tips go beyond the law firm (as many good Web design tips do) and can be applied to any professional services firm. My favorites:
Skip the skip button. I’ve got a news flash, Flash intros, while cool, are not great openers to your Web site. Lose them or lose business.
Discover your visitors deepest desires. Gotta look at stats. It is the only way you get to know your visitors. See related post I wrote on Web statistics.
Link properly to other web pages. This is really a key usability thing. Nobody wants to see broken design due to long, dynamic links let alone think they have to retype them back out. Use the words as the link. Much, much better.
[Tips via Larry Bodine]
Web design can be tricky. There are definitely some standard practices that we know work. The best practice though is to continue to analyze what your visitors do on your Web site and make proper adjustments. Getting a good statistics package is very key. Don’t be affraid to hire an outside consultant to do an audit on your Web site if you are stuck. Sometimes outside eyes can give you a fresh approach to converting visitors to customers.