It’s the Holistic Point of View
I was recently at Tech Cocktail 3 here in Chicago and I put this site down on my name tag instead of my work domain. Many asked me, what is From the 21st Floor? It dawned on me that I really couldn’t explain the purpose of this site concisely in a sentence. I would say it is about looking at things from the big picture perspective. That is true, but what I’m really trying to attempt (and I hope to get better at) is explaining how I look at things in a holistic point of view. The “big picture” falls in that category, but maybe it will be easier to explain to others.
The holistic point of view I see the world in relates to the balance between strategy and implementing actions to meet goals. How often have you been in a meeting and heard about a new plan or idea that was going to be implemented and you thought to yourself “But what about that other plan we have?” or “How does this meet our overall goals or work within or strategic vision?” That is the world I see. I think those questions all the time, and more recently I start to ask them in meetings. I guarantee your company will waste more time and money on developing and implementing ideas that contradict your overall company goals than you want to admit. This will be because you don’t have a vetting process for major projects, and more importantly it is because your fellow employees can’t recite what the company goals are. And for the record, it shouldn’t be “to make our shareholders money.”
So I encourage you to understand what your companies strategic goals are. Be able to recite it at a moments notice. Why? Because when you are in project planning meetings or brainstorming sessions you can effectively ask “How does this idea work towards our strategic goals?” More often than not you will probably get someone to pause and think about it because they hadn’t before.
Coming back full circle, From the 21st Floor is about looking at business, goals, strategy, marketing, communications, the whole package from a holistic view–the big picture.
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