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About 21st Floor

From the 21st Floor is the personal/professional site of Fred Faulkner. Here we discuss business, marketing, technology, social media, and strategy.
Frederick L. Faulkner IV
Chicago, IL
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Stuff I'm Reading
- Coca-Cola VP Talks About the Keys to Social Media Success
- The Rules of Social Media Engagement
- Dell To Launch Social Media Listening Command Center [EXCLUSIVE]
- Social Media Success: 5 Lessons from In-House Corporate Teams
- E-Mail Newsletters: Increasing Usability (Jakob Nielsen's Alertbox)
- [SherpaStore] 2011 Email Marketing Benchmark Report
- MarketingSherpa: Mobile Email Marketing: 3 tactics to improve usability (and ultimately conversions)
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