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Igniting a Profession in Need of Change

March 25, 2010 · Posted in Feature, Law / Legal · Comments Off 

Last night I went to an event called IgniteLaw.  IgniteLaw was the idea of Matt Homann, an innovative legal consultant who has brought people together in un-conference formats before with LexThink and BlawgThink (both of which I’ve participated and been a speaker at).  IgniteLaw is a bi-product of the Ignite concept originally developed by the [...]

Best Buy’s Social Technology Strategy

April 13, 2009 · Posted in Social Media, Strategy, Technology · Comments Off 

This short video is worth watching on how Best Buy is adopting social technology to change their business strategy.

Future of Social Networking Relationships

April 13, 2009 · Posted in Feature, Social Media, Strategy, Web · Comments Off 

In social networking one of the first things we think about with LinkedIn and Facebook are the relationships we have and make.  We have Connections and Friends.  Through our contacts we acknowledge through a virtual “handshake” that we can have a symetrical relationship.  We grow our “friends” or “connections” sometimes through widgets of “Who you [...]

Why Advertising in Print is Still Smart

January 13, 2009 · Posted in Articles, Marketing, Strategy · Comments Off 

This isn’t a researched post.  It isn’t one that has a lot of stats or basis to stand on.  It is a pure observation that may or may not spark a conversation.  I read headlines and hear from colleagues that all the advertising spending in print continues to decrease.  It’s moving to online advertising or [...]

How I Plan to Use Twitter in 2009

January 5, 2009 · Posted in Uncategorized · Comments Off 

Twitter is one of those social media tools that is hard to ignore, but a lot of people are not sure how to use it. Personally, I use Twitter as a resource, a pulse of the industries I follow, and for business. I try not to use Twitter to update what my kid did today [...]

Change: Obama and Use of Technology, Marketing, and Social Media

November 7, 2008 · Posted in Marketing, Strategy, Technology · Comments Off 

I don’t think anyone can argue that Barak Obama made history this week.  While the popular vote was no landslide, unlike the electoral college, Obama had several strategic game changers during election campaign that separated him from his opponent. So it should come as no surprise that everyone is now writing about how organizations can [...]

What's Next? 5 Things You Need to Be Thinking About

October 20, 2008 · Posted in Law / Legal, Presentations, Solutions You Can Use, Speaking, Strategy, Technology, Web · Comments Off 

Ah, and you thought you were going to see a post of genius did you?  Well, not yet. That’s the topic of a presenation I’m giving on Thursday to a group of State Bar communications staff.  I have a few things in mind, but what are your thoughts?  Still room to tweak my presentation.  Add [...]

Why OpenID Makes Sense

September 29, 2008 · Posted in Solutions You Can Use, Technology, Web · Comments Off 

Today’s Wall Street Journal called One Key Fits All tells a tale of something that has been on my mind a lot lately.  In the world where websites are requiring users to create accounts to participate from commenting on blogs to reading archives of a newspaper website, user accounts are inevitable.  However, from a usability [...]

The People Have Spoken – We Won a Webby!

May 6, 2008 · Posted in Uncategorized · Comments Off 

The ABA Journal has won the People’s Voice Webby Award for the category of Law today.  Thanks to all that voted. 

Webby Award's Finalists Announced: Vote Now for People's Voice in Law Category

April 9, 2008 · Posted in Law / Legal, Web · Comments Off 

Last year you may remember me writing about a project I worked on redesigning and launching a new website for our flagship periodical, ABA Journal.  It was just announced that the ABA Journal website has become a finalist in the Law category of the People’s Voice section of the Webby Awards (an online award for [...]

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    Fred Faulkner IV
    From the 21st Floor is the personal/professional site of Fred Faulkner. Here we discuss business, marketing, technology, social media, and strategy.
     

    Frederick L. Faulkner IV
    Chicago, IL
     

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