Igniting a Profession in Need of Change
Last night I went to an event called IgniteLaw. IgniteLaw was the idea of Matt Homann, an innovative legal consultant who has brought people together in un-conference formats before with LexThink and BlawgThink (both of which I’ve participated and been a speaker at). IgniteLaw is a bi-product of the Ignite concept originally developed by the [...]
Best Buy’s Social Technology Strategy
This short video is worth watching on how Best Buy is adopting social technology to change their business strategy.
Future of Social Networking Relationships
In social networking one of the first things we think about with LinkedIn and Facebook are the relationships we have and make. We have Connections and Friends. Through our contacts we acknowledge through a virtual “handshake” that we can have a symetrical relationship. We grow our “friends” or “connections” sometimes through widgets of “Who you [...]
Why Advertising in Print is Still Smart
This isn’t a researched post. It isn’t one that has a lot of stats or basis to stand on. It is a pure observation that may or may not spark a conversation. I read headlines and hear from colleagues that all the advertising spending in print continues to decrease. It’s moving to online advertising or [...]
How I Plan to Use Twitter in 2009
Twitter is one of those social media tools that is hard to ignore, but a lot of people are not sure how to use it. Personally, I use Twitter as a resource, a pulse of the industries I follow, and for business. I try not to use Twitter to update what my kid did today [...]
Change: Obama and Use of Technology, Marketing, and Social Media
I don’t think anyone can argue that Barak Obama made history this week. While the popular vote was no landslide, unlike the electoral college, Obama had several strategic game changers during election campaign that separated him from his opponent. So it should come as no surprise that everyone is now writing about how organizations can [...]
What's Next? 5 Things You Need to Be Thinking About
Ah, and you thought you were going to see a post of genius did you? Well, not yet. That’s the topic of a presenation I’m giving on Thursday to a group of State Bar communications staff. I have a few things in mind, but what are your thoughts? Still room to tweak my presentation. Add [...]
Why OpenID Makes Sense
Today’s Wall Street Journal called One Key Fits All tells a tale of something that has been on my mind a lot lately. In the world where websites are requiring users to create accounts to participate from commenting on blogs to reading archives of a newspaper website, user accounts are inevitable. However, from a usability [...]
The People Have Spoken – We Won a Webby!
The ABA Journal has won the People’s Voice Webby Award for the category of Law today. Thanks to all that voted.
Webby Award's Finalists Announced: Vote Now for People's Voice in Law Category
Last year you may remember me writing about a project I worked on redesigning and launching a new website for our flagship periodical, ABA Journal. It was just announced that the ABA Journal website has become a finalist in the Law category of the People’s Voice section of the Webby Awards (an online award for [...]
About 21st Floor
From the 21st Floor is the personal/professional site of Fred Faulkner. Here we discuss business, marketing, technology, social media, and strategy.
Frederick L. Faulkner IV
Chicago, IL
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