How Well Do You Know Your Own Brand?
July 25, 2006 · Posted in Marketing
Not just for law firms, knowing your own brand is very important. Tom Kane points to quick 10 quesiton corporate brand test for you and your employees. Everyone should take a test like this as everyone in your firm is a corporate advocate or salesperson at some level.
Via Legal Marketing Blog via Tom Collins More Partner Income Blog
To me, your corporate brand is about as important as your product or service. And that has to be distinctly represented on your Web site as well. So if you are in the middle of writing or re-writing your corporate brand policy make sure you incorporate any brand rules to be applied to your Web site as well.
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