Are You Up to Speed on Socialnomics?

May 8, 2010 · Posted in Marketing, Social Media, Strategy, Technology, Video, Web · View Comments 

Socialnomics, the economics of the social world and social media.  It isn’t a fad, it is here to stay.  Brands, companies, and industries have been paying attention — have you?  Erik Qualman, the author of Socialnomics has updated his video that has mind-blowing stats regarding the use of social media in today’s world.  It is an update of his original one that came out when he launched his book.  Some of his interesting statistics include:

  • If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  • Social Media has overtaken porn as the #1 activity on the Web
  • 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  • 78% of consumers trust peer recommendations
  • Kindle eBooks Outsold Paper Books on Christmas (COMMENT: I wonder how this will change next year with the iPad out)
  • Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second

Here is the latest video.  What do you think about the stats?  Anything jump out at you?

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