About

From the 21st Floor is the personal/professional site for Frederick L. Faulkner IV.  Fred is starting his own company, which is in stealth mode right now.  He is also a Senior Consultant for .orgSource. Disclaimer The views written here are that of my own.  They do not represent my current or previous employers.  In instances [...]

• About 21st Floor

  
  From the 21st Floor is the personal/professional site of Fred Faulkner. Here we discuss business, marketing, technology, social media, and strategy.
   

  Frederick L. Faulkner IV
  Chicago, IL
   

  Disclaimer

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• Categories

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  • Presentations (1)
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  • Web (33)
  • Web Development (5)

• Archives

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• Marketing

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• Social Media

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• Technology

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• Quick Vote

  What do you think of Facebook changing from "Become a Fan" to "Like"?

  • It was the right move. I will "Like" more things now.
  • It was the wrong move. Being a "Fan" means something different than "Liking" someing.
  • They should have both.

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  • Polls Archive

• Tags

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• Stuff I'm Reading

  • Coca-Cola VP Talks About the Keys to Social Media Success
  • The Rules of Social Media Engagement
  • Dell To Launch Social Media Listening Command Center [EXCLUSIVE]
  • Social Media Success: 5 Lessons from In-House Corporate Teams
  • E-Mail Newsletters: Increasing Usability (Jakob Nielsen's Alertbox)
  • [SherpaStore] 2011 Email Marketing Benchmark Report
  • MarketingSherpa: Mobile Email Marketing: 3 tactics to improve usability (and ultimately conversions)

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