So if you haven't heard about the way cool new iPhone, the impending lawsuit from Cisco, then you've been under a rock for the last few days. So let's quickly get the phone part out of the way first.
WOW! That is one slick machine. I hope it stands up to all it says it can do. The touch screen is amazing and looks very clean. Did you notice they changed up the menu interface (hmmm....no more paying a license fee to Microsoft (update: or Creative...can't remember) on that anymore)? I love how it can change from portrait to landscape view seamlessly. Cingular scored big with getting that deal for the phone. Many hoped it would be a phone that could be taken to any network, but I guess having it be multi-platform (GSM or CDMA) was too difficult (or Cingular said they would pay hefty for the privilege of having the exclusivity). Bet Motorola is kicking itself for not getting in on that deal (not sure if there was a deal to be had, but they have iTunes enabled phones out on a variety of providers). Well, the price tag is enough for me to say "no" at this point, but what a home run for Apple on taking the coolness of having a smartphone and targeting it for the consumer market instead of the business one.
While the iPhone is very cool and will no doubt change the way we look at mobile phones and how we use them, there was also something subtle that happened at CES with Apple that not many are talking about, the name change. I'm very interested in how Apple moved from Apple Computing Inc. to Apple Inc. This is one of those subtle changes that indicates Apple is no longer just a computing company, but something more. Maybe a media company (iTunes, AppleTV, iPhone), maybe something else. But they are definitely beyond just computers.
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