Fellow BlawgThink attendee Michelle Golden has some great tips on phrases not to put on your firm's Web site. Phrases inclue:
- Collectively, we have 2,864 years of experience
- We're large enough to...yet we're small enough to
- We partner with you
There are more as well. One of the common themes with these phrases is that they are of the "we" mentality when in reality to get the best bang for your Web site marketing copy buck is to use phrases that indicate how your firm can help "them" or the visitor. So use phrases like:
XXX can help guilde you through the divorce process....
Michelle also gives a great list of proactive words that avoid the "we" mentality. Remember, content is king and content that engages your visitors to feel comfortable with your company and interact with you is even better.
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