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Where and When Work Really Gets Done

August 5, 2011 · Posted in Management · View Comments 

I found this TEDx talk by Jason Fried to be refreshing.  While I don’t work in an “office” anymore, I suffered from this tremendously in my previous life.  I personally love the m&m comment and no talking Thursdays. Where and when do you do your best work?

The End of a Chapter: My Time at the ABA

June 29, 2011 · Posted in Articles, Feature · View Comments 

Hard to believe I was at the ABA almost 10 years.  Time flies and I can still remember saying to myself, fresh out of college, “someone shoot me if I’m here five years from now.”  Well I almost doubled that time and never regretted any of it. As I look back I have indeed done [...]

Focus + Purpose = Readership [Project Tinity]

May 18, 2010 · Posted in Project Trinity, Strategy · View Comments 

Every website has a purpose.  A vision.  A reason for people to come and visit and more importantly a reason to come back.  Essentially you need a value proposition that visitors want.  For 99% of websites today that has to do with content.  Content could be the written word, pictures, audio, or video.  Each type [...]

Project Trinity – My Kind of Website

May 12, 2010 · Posted in Project Trinity · View Comments 

There has been a lot of flack over Facebook and their decreasing control and increasing complexity of privacy for their users.  Several industry leaders have started a revolt and put out an open call for a new site to be created.  While I’m not in a position to build such a site (that is what [...]

Balancing Social Convenience with Privacy

May 10, 2010 · Posted in Articles, Social Media, Strategy, Technology, Web · View Comments 

In a world where being able to connect with old friends, family, co-workers, and connections is now the “norm” it surprises me when we start to see backlash as we are with Facebook recently. Especially when these are FREE services. However, everyone in the Internet age has been foregoing bits and pieces of their privacy [...]

What Facebook, Google, and Microsoft Taught Me About Culture

May 10, 2010 · Posted in Management, Strategy · View Comments 

I’ve looked into they eye of the beast, and what I saw was glorious.  I get the opportunity every few years to go visit a technology company through work with one of our Standing Committees.  This year we took a trip out to Palo Alto, California to visit Facebook.  Facebook has been a hot topic [...]

Are You Up to Speed on Socialnomics?

May 8, 2010 · Posted in Marketing, Social Media, Strategy, Technology, Video, Web · View Comments 

Socialnomics, the economics of the social world and social media.  It isn’t a fad, it is here to stay.  Brands, companies, and industries have been paying attention — have you?  Erik Qualman, the author of Socialnomics has updated his video that has mind-blowing stats regarding the use of social media in today’s world.  It is [...]

What is Facebook Really Up To?

May 7, 2010 · Posted in Social Media, Strategy, Technology · Comments Off 

Pete Cashmore, of Mashable, talks with Bloomberg about some interesting thoughts regarding Facebook, what they are doing, where they are going, and who they might be competing with. I will have some thoughts on this and other Facebook stuff soon.

Knowing Your Audience: When to Use Tweets vs. Status Updates

April 20, 2010 · Posted in Marketing, Social Media · Comments Off 

In the world of social media, one of the most viewed pieces of content is the tweet or status update.  Updates and photos.  Those are the biggest social media traffic builders.  In fact, according to a recent PEW Internet study “Some 19% of internet users now say they use Twitter or another service to share [...]

New Blackberry Apps – Twitter & LinkedIn

April 13, 2010 · Posted in Feature, Social Media, Web · Comments Off 

Recently the BlackBerry device was delivered two important apps for business users to their app store, Twitter and LinkedIn.  For the last year the iPhone has been the dominant device for most major app development with Android becoming a distant second.  BlackBerry devices seemed to be falling by the wayside.   Which strikes me as odd [...]

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  • About 21st Floor

    Fred Faulkner IV
    From the 21st Floor is the personal/professional site of Fred Faulkner. Here we discuss business, marketing, technology, social media, and strategy.

    Frederick L. Faulkner IV
    Chicago, IL


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