Focus + Purpose = Readership [Project Tinity]
Every website has a purpose. A vision. A reason for people to come and visit and more importantly a reason to come back. Essentially you need a value proposition that visitors want. For 99% of websites today that has to do with content. Content could be the written word, pictures, audio, or video. Each type [...]
Project Trinity – My Kind of Website
There has been a lot of flack over Facebook and their decreasing control and increasing complexity of privacy for their users. Several industry leaders have started a revolt and put out an open call for a new site to be created. While I’m not in a position to build such a site (that is what [...]
Balancing Social Convenience with Privacy
In a world where being able to connect with old friends, family, co-workers, and connections is now the “norm” it surprises me when we start to see backlash as we are with Facebook recently. Especially when these are FREE services. However, everyone in the Internet age has been foregoing bits and pieces of [...]
What Facebook, Google, and Microsoft Taught Me About Culture
I’ve looked into they eye of the beast, and what I saw was glorious. I get the opportunity every few years to go visit a technology company through work with one of our Standing Committees. This year we took a trip out to Palo Alto, California to visit Facebook. Facebook has been a hot topic [...]
Are You Up to Speed on Socialnomics?
Socialnomics, the economics of the social world and social media. It isn’t a fad, it is here to stay. Brands, companies, and industries have been paying attention — have you? Erik Qualman, the author of Socialnomics has updated his video that has mind-blowing stats regarding the use of social media in today’s world. It is [...]
What is Facebook Really Up To?
Pete Cashmore, of Mashable, talks with Bloomberg about some interesting thoughts regarding Facebook, what they are doing, where they are going, and who they might be competing with.
I will have some thoughts on this and other Facebook stuff soon.
Knowing Your Audience: When to Use Tweets vs. Status Updates
In the world of social media, one of the most viewed pieces of content is the tweet or status update. Updates and photos. Those are the biggest social media traffic builders. In fact, according to a recent PEW Internet study “Some 19% of internet users now say they use Twitter or another service to [...]
New Blackberry Apps – Twitter & LinkedIn
Recently the BlackBerry device was delivered two important apps for business users to their app store, Twitter and LinkedIn. For the last year the iPhone has been the dominant device for most major app development with Android becoming a distant second. BlackBerry devices seemed to be falling by the wayside. Which strikes me as odd [...]
Igniting a Profession in Need of Change
Last night I went to an event called IgniteLaw. IgniteLaw was the idea of Matt Homann, an innovative legal consultant who has brought people together in un-conference formats before with LexThink and BlawgThink (both of which I’ve participated and been a speaker at). IgniteLaw is a bi-product of the Ignite concept originally developed by the [...]
Best Buy’s Social Technology Strategy
This short video is worth watching on how Best Buy is adopting social technology to change their business strategy.
About 21st Floor
From the 21st Floor is the personal/professional site of Fred Faulkner. Here we discuss business, marketing, technology, social media, and strategy.
Frederick L. Faulkner IV
Chicago, IL
Manager, Interactive Services
American Bar Association
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